I /
✳
Considered
design
Distinctive silhouettes and thoughtful proportions, created with a sense of ease and individuality.
AN INDIAN WOMENSWEAR HOUSE 01 / 06
An inheritance
of grace.
A name we hold close. A story we wear forward. Thoughtfully imagined Indian womenswear, where heritage meets a new expression of elegance.
ESTABLISHED 2026MADE IN INDIA
THE FIRST
CHAPTER
2026
CHAPTER
2026
JEETRAANI — A LEGACY IN THE MAKING
HER NAME, OUR BEGINNING.
A STORY OF GENERATIONS ↗
01 / THE ORIGIN
Some names
are never
forgotten.
Jeetraani began with a name that has always meant something to our family: our grandmother’s.
Founded in 2026 by her grandchildren — Khushbu Sachdev Anand, Sakshi Sachdev and Devansh Sachdev — we carry her name into a new generation. Our parents, Hira Sachdev and Ritu Sachdev, are an important part of the family story that connects us. Rooted in family, created with purpose, and made for women who appreciate the extraordinary in every detail.
THE STORY BEHIND THE NAME ↗OUR NAME. OUR PROMISE.
AN EXPRESSION OF TIMELESS INDIAN ELEGANCE.
02 / WHAT DEFINES US
The beauty is
in the details.
Never ordinary, never excessive. Every choice reflects our belief that true luxury is felt as much as it is seen.
Considered
II /
✧
Quality
that speaks
An uncompromising appreciation for fabrics, feel, construction and the little things that matter.
III /
◇
Finishing
with intention
Because the inside deserves as much attention as the outside — and elegance lives in both.
OUR PHILOSOPHY, YOUR EVERYDAY.DISCOVER OUR CRAFT ↗
03 / A NEW EXPRESSION
The first edit.
A thoughtful wardrobe begins with a feeling. Discover the design directions inspiring our first chapter.
Artistic brand studies shown here. Original garment photography will be introduced as the collections are revealed.
THE JEETRAANI PROMISE
“True elegance never
asks to be noticed.
It is simply felt.”
04 / FROM OUR FAMILY TO YOURS
A story that
continues.
Jeetraani is more than a label. It is a heartfelt tribute to family, to memory and to the quiet strength of women across generations.
We would be honoured to have you become part of its next chapter.
JOIN OUR PRIVATE PREVIEW ↗
AN INVITATION
Be among
the first.
Register your interest to hear about collection reveals, private previews and the beginning of Jeetraani.